Marketing (MSc)


This programme will provide a comprehensive knowledge of issues, theories and the working practices connected with the dynamic and increasingly important field of marketing in the global business arena.

This programme is ideal for both graduates and professionals who are interested in a career in marketing or who wish to widen their knowledge and competencies in this field.

Sustained by a rigorous social science-based approach, this programme explores both the theoretical and communications side of marketing and, in particular, how marketing can explain contemporary societal issues.

This programme is unique in its emphasis on the relationship between marketing and other social phenomena, such as elections and the culture of consumption.

This programme will:

  • Examine the processes of globalisation and the impact on multinational enterprises and national firms
  • Compare strategies involved in marketing and branding, and examine the role played by marketing communications
  • Discuss the contemporary debate over marketing ethics, and contrast different approaches to the study of marketing
  • Enable you to build a comprehensive knowledge of the issues, theories and the working practices connected with this dynamic field.

Why study your MSc in Marketing at Queen Mary?

The School of Business and Management has built a strong reputation for our distinctive approach, in particular our focus on the interdisciplinary nature of business and management.

We concentrate on developing your communication and presentation skills, as well as your ability to offer insightful analysis and creative thinking. We draw on a long history of human thought, working on the principle that a truly practical business education teaches you to think beyond textbooks, management fads, and memorised formulas for success.

  • This programme will introduce you to the fundamental theories that underpin developments in marketing practice and strategy
  • It has a global focus: you will gain an understanding of the nature of global brands and their role in creating relationships in a global market
  • You will learn about qualitative and quantitative research methods and how to design marketing strategies
  • You will be taught by academics who have a global outlook on business.


Our PGT students will have swipe card access to the Innovation Pod, Think Pod, and the QUBE Mac Suite; all located on the Third floor of the Bancroft Building.  The Think Pod is an interactive collaboration space with presentation, recording and video conferencing facilities. The Innovation Pod provides workspaces for individual learning. The QUBE Mac Suite is a workspace for student entrepreneurs providing 27-inch iMac computers with state-of- the art media creation and editing software.

You will have full access to the Business and Management School’s resources including datasets and accounting resources relevant to this programme. You will use QMplus (our online learning environment) to access their reading lists, lecture slides, discussion forums and assessment.  On arrival you will have a bespoke induction programme of activities and dedicated administrative support.

You will have access to The Learning Resource centre which has 200 networked PCs and is open round the clock with dedicated workstations for postgraduate students.

You will also have access to Queen Mary’s comprehensive libraries, including the Postgraduate Reading Room, and The British Library can also be accessed as a research resource.


MSc Marketing is currently available for one year full-time study. There are eight taught modules spread over two semesters, followed by examinations and a 10,000 word dissertation.

Please note that your pattern of study will vary depending on your module choices.

Compulsory modules:

Semester 1

  • International Marketing Communications (BUSM024)
  • E-Marketing (BUSM044)
  • Understanding Consumer Behaviour (BUSM058)
  • Introduction to Marketing Theory and Concepts (BUSM094)

Semester 2

  • Brand Management (BUSM026)
  • Research Methods for Marketing (BUSM098)

Core module:

  • Dissertation (BUSM106)

(A core module must be taken and passed. A compulsory module must be taken)

Two elective modules:

Semester 2

  • Multinational and Global Business (BUSM028)
  • New Product Development and Business Ecosystems (BUSM084)
  • International Business Strategy (BUSM089)
  • Global Supply Chain Management (BUSM091)
  • Social and Political Marketing (BUSM095)
  • Relationship and Network Marketing (BUSM096)

* The range of optional modules may vary from year to year. The School reserves the right to withdraw one or more of the optional modules if there is insufficient student interest.

Entry requirements

A good upper second class honours degree or equivalent in any subject.  Some basic quantitative skills and some elementary prior knowledge of accounting would be an advantage. IELTS 7.0 (with 6.0 in writing) or equivalent is required.

International applicants:

Students from outside of the UK help form a global community here at Queen Mary. For detailed country specific entry requirements please visit the International section of our website. If your first language is not English, you must provide evidence of your English language proficiency. Find details on our English language entry requirements

If you do not meet language or scholarly requirements it might be possible for you to undertake foundation or pre-sessional programmes that will prepare you for the masters programme.

For more information, please contact the Admissions Office.

Learning and teaching

Teaching for all modules includes a combination of lectures, seminars and a virtual learning environment. You can expect 2-3 hours of contact time per module, per week.

Independent study

For every hour spent in classes you will be expected to complete further hours of independent study. Your individual study time could be spent preparing for, or following up on formal study sessions; reading; producing written work; completing projects; and revising for examinations.

The direction of your individual study will be guided by the formal study sessions you attend, along with your reading lists and assignments. However, we expect you to demonstrate an active role in your own learning by reading widely and expanding your own knowledge, understanding and critical ability.

Independent study will foster in you the ability to identify your own learning needs and determine which areas you need to focus on to become proficient in your subject area. This is an important transferable skill and will help to prepare you for the transition to working life.


Teaching for all modules includes a combination of lectures, seminars and interaction with the Virtual Learning Environment. A wide range of assessment techniques are used, including coursework examinations and a dissertation. Coursework may take the form of an individual and/or group assignment, individual and/or group presentations or invigilated tests. Examinations take place in May or early June. Students must achieve an overall pass in the taught element in order to progress to their dissertation which must also be passed for a degree to be awarded.


Over the summer term, you will write a 10,000-word dissertation.

Examples of student dissertations include:

  • International Brand Management
  • Stakeholder theories


Tuition fees for Home and EU students

2017 entry
Full time £11,450

Tuition fees for International students

2017 entry
Full time £17,800


There are a number of sources of funding available for Masters students.

These include a significant package of competitive Queen Mary University of London (QMUL) bursaries and scholarships in a range of subject areas, as well as external sources of funding.

Queen Mary bursaries and scholarships

We offer a range of bursaries and scholarships for Masters students including competitive scholarships, bursaries and awards, some of which are for applicants studying specific subjects.

Find out more about QMUL bursaries and scholarships.

Alternative sources of funding

Home/EU students can apply for a range of other funding, such as Professional and Career Development Loans, and Employer Sponsorship, depending on their circumstances and the specific programme of study.

Overseas students may be eligible to apply for a range of external scholarships and we also provide information about relevant funding providers in your home country on our country web pages.

Download our Postgraduate Funding Guide [PDF] for detailed information about postgraduate funding options for Home/EU students.

Read more about alternative sources of funding for Home/EU students and for Overseas students.

Tel: +44 (0)20 7882 5079

Other financial help on offer at Queen Mary

We offer one to one specialist support on all financial and welfare issues through our Advice and Counselling Service, which you can access as soon as you have applied for a place at Queen Mary.

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