Simplifydigital started life as a retail business in 2007. It was launched by two ex-BskyB executives, Charlie and Lawrence (who are both still with the business as the CEO and COO respectively), to provide impartial switching advice to TV, broadband and home phone customers. The market for these products, known as ‘bundles’ is complex, with over 4,500 deals to choose from. This means a lot of technical jargon for the consumer to understand and an often tricky switching process.

Fast forward 9 years, we are still operating in the TV, home phone and broadband market but have also diversified into selling gas and electricity tarrifs, data models and sales & retention software. Our proprietary technology proposition has seen Simplify Digital grow in revenue every year. Along the way we have built a team of exceptionally talanted individuals across all departments in the company. Our home is in Hammersmith in a brand new, open plan office complete with a pool table, games console and lots of breakout areas to encourage new thinking. We also have an office in Aviero, Portugal that is home to a talanted team of technology professionals.

On our incredible journey we have picked up lots of accolades and awards along the way including being named in the Sunday Times Tech Track 100 and Deloitte Fast 50 for three years in a row (2015, 2014 and 2013). In 2016 we were acquired as a wholly-owned subsidiary by one of the largest retail businesses in the UK, Dixons Carphone.

Our business

With friends like these we can help everyone get the right deal

We sell successfully through our own brand (Simplifydigital) and also through partners that you may have heard of such as ComparetheMarket, Carphone Warehouse, Game, Sainsbury’s, PC World, Currys and The Guardian. Simplify Digital Web Services is the technology division of Simplifydigital. This part of the business powers the retail operation but also export their expertise in telco and energy to B2B partners, producing software through a SaaS model. Over time we have developed skills in crafting tools that communicate precise, accurate and expert knowledge about complex markets to a wide variety of audiences.

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